Back in 1988, the availability of technically advanced bicycle lubricants that enhanced the performance of sophisticated multi-geared drivetrains was extremely limited. Household lubricants simply did not address the lubrication requirements that were specific to bicycles and the wide range of conditions in which they were used. In March of 1988 Henry (Hank) Krause, fresh out of the ranks of Mobil Corporation, founded Finish Line Technologies, Inc.
Krause believed in the efficacy of Teflon™ fluoropolymer and its ability to help address the mechanical and lubrication needs of bicycles. Teflon™ fluoropolymer became an important building block for Finish Line’s first product. By using Teflon™, special grades of synthetic oils, and a proprietary wax-like additive system, the company was able to create the industry’s first dry-style lubricant, aptly named, Finish Line Dry Lube with Teflon™ fluoropolymer. This lubricant arguably changed the way bicycle chains were lubricated. It did not attract and absorb contaminates like traditional wet-style lubricants, so shifting systems worked better and lasted longer. The availability of this new technology coincided with the increasing popularity of mountain bikes, which were hungry for a lubricant that would not attract grit and grime. In short, with this one product, Finish Line® was off to the races!
Finish Line® is now recognized as the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products. Finish Line manufactures a wide variety of products for the care and maintenance of bicycles. The company enjoys a leading market position in over 50 countries. Its products are produced in 15 languages. Finish Line products are used by many of the worlds leading mountain bike and WorldTour teams.