White Lightning was born out of necessity. Their original goal was to find a way to end the messy inconvenience and performance inefficiencies caused by the dirt, grease, and grime build up on his bicycle chain. White Lightning set out to develop the first and only chain lube that would “self clean”. Clean Ride™ is that product; the original White Lightning chain lube. Clean Ride has become world renown because it actually repels and sheds dirt and grime from the chain and other drivetrain components while you ride. It was, and is, so unique it has been awarded four patents.
Since then, White Lightning products have grown to become recognized globally as the brand that means “Clean Riding”. From Clean Ride to Epic Ride™ to Wet Ride™ – all White Lightning lubricants perform better and stay cleaner longer than those of the competition.
Over the years, White Lightning has stayed true to the “Committed to Clean” philosophy of White Lightning. While continuing to add unique new products like Clean Streak™ and Crystal Grease™ to the bicycle care side of the company, White Lightning has developed a range of Performance Accessories. Starting with the Johnny™ product line, White Lightning now offers innovative ways to safely and cleanly store and transport you bicycle and accessories. White Lightning is committed to producing a steady stream of innovative new products and product improvements.
White Lightning has grown to become the best-selling bicycle lubricant in the USA and enjoys strong sales and popularity in over 25 countries.